This is also the case if you have a high proportion of exact-match link texts, if the number of links is growing very rapidly over a short period of time, or if there’s a high proportion of low-quality links.
Links from off-topic sites: If you have many backlinks from off-topic sites, this may seem suspicious to search engines and could be interpreted as attempted manipulation. You should rather focus on relevant business directories that are actually visited by potential customers. This has been a popular spam technique in the past, which is why Google mostly ignores this type of links. Link spam within free directories: Don’t submit your website to each free directory that you can find. Buying links: This is against Google’s guidelines for webmasters and can result in a website penalty. 
The following link-building tactics should be avoided: (Tip: Seobility’s backlink analysis feature lets you find your competitors' broken backlinks with just a few clicks.)
Broken link building: Find broken backlinks of your competitors, reach out to the referring websites, and ask them to link to your content instead. Submit your website to relevant business directories. Ask your business partners and other relevant contacts for a link. Publish guest posts on top sites within your niche. Create high-quality content that attracts backlinks because it’s helpful or interesting (e.g. If the text surrounding a link is relevant to the topic of the linked page, this can also have a positive impact on your rankings.īesides analyzing your competitors’ links, there are several other ways to build high-quality backlinks to your website: Relevance: Links between sites that cover similar topics, or that operate in the same niche, are considered more natural by Google than links between totally unrelated websites. Domain Rating: Links from high-authority domains are usually more beneficial for improving your website’s rankings. Although you should aim for a healthy mix of different types of link text, a certain amount of link texts containing your target keyword is recommended. Anchor text: A link’s anchor text (also known as link text) provides search engines with information about the content of the linked page. This link type is generally less effective in improving your site’s rankings, but is still an important part of an organic backlink profile. As a consequence, no link juice is passed on to the linked web pages. Link attributes such as “nofollow”: The nofollow attribute tells search engine crawlers not to follow these links. 
Various factors influence the quality of backlinks, including: What makes a high-quality backlink? Not all links are equal
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